Case Strategy
Whether in preparation for settlement or for trial, litigation strategy is driven forward through the strength and power of the attorney's thematic communications. Skills that involve the behavioral science of communication can ultimately make or break each case.
The case theme should not leave the juror wondering. It must represent a consistent and compelling explanation of the fact pattern.
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Alan J. Cohen, Ph.D.
I help the trial team conceptualize the case through theories, themes, headlines, verbal/visual anchors and semantic nuance that will resonate with the jury's moral philosophy and psychology of decision making.
Alan J. Cohen, Ph.D. LLC
Jury Insights
Web-Jury Research
ANTICIPATING THE JURY'S RESPONSE TO YOUR CASE
